The old warning about “wear nice underwear in case you have to go to the hospital” is something Parisian women never have to worry about; they see having beautiful – and matching — lingerie as one of life’s necessities. It’s a private pleasure and one we all deserve. And what better time that Valentine’s Day to update your lingerie wardrobe – or, better yet, have someone special do it for you. Here are some top picks from our insiders’ little black books.
Cadolle
Since 1889, the bra was invented here by Herminie Cadolle, this legendary custom and ready to wear boutique has never been without its loyal devotees.
4 rue Cambon, 1
Métro: Concorde
Cadolle
Since 1889, the bra was invented here by Herminie Cadolle, this legendary custom and ready to wear boutique has never been without its loyal devotees.
4 rue Cambon, 1
Métro: Concorde
Chantal Thomass
Saucy and seductive Chantal Thomass makes naughty very nice — always in luxurious fabrics.
211 rue Saint-Honoré, 1
Métro: Tuileries
Les Folies d’Elodie
The sweetest of sweet-nothings that turn every woman into a coquette.
56 ave Paul Doumer, 16
Métro: Trocadéro
Sabbia Rosa
Supernova of lingerie with clients such as Madonna, Claudia Schiffer, Naomi Campbell and Catherine Deneuve.
73 rue des Saints-Pères, 6
Métro: Saint-Germain-des-Prés
